Marthe on the fly, a weekend-only breakfast concept that operates out of Good Company (1200 W. 76th St.) in Battery Park, has been booming since last March. The goal from the start, according to Chief Ryan Beck, was to work until a more permanent residence for the company. This location has just been secured in Tremont, he said.
âGood Company has been amazing to us, but at one point we had to get rid of their hair because they have a business to run,â says Beck. âBut also, we were just waiting for the right place that makes the most sense to us and that would be in a neighborhood where we felt we could serve that neighborhood in the best way based on our concept.â
The location (2173 Professor Ave.) is the former Conforti and Freddie’s Sub space right next to Oni Bar. The goal is to open in January. When it does, the restaurant will offer the same popular selection of breakfast sandwiches, pies and sides to take out and deliver. But the team, which includes LT Magnotto, Justin Carolyne and Joey Marino, is also hoping to fit in a small counter for a few indoor patrons.
âWe would offer our current menu as well as a few plates that would give us the opportunity to play around with the favorite dishes of the diners a bit, but with our version of Martha,â adds Beck.
Additional seating will appear on the front patio in the spring.
For starters, Martha on the Fly will stick to her weekend-only schedule, but plans are to add Thursday and Friday mornings to the mix as well. Later, if the community so desired, the service could be increased up to five or six days a week.
This upcoming weekend, December 4 and 5, will be Martha’s last at Good Company. You can place your orders here.